Local and multi-location SEO

Location pages that survive a manual review, branch by branch

Multi-site businesses lose search visibility to duplicated location pages, half-finished Business Profiles, and reporting that hides a failing branch behind a national average. We fix the structure, clean up the profiles, and report every branch separately so nobody mistakes brand demand for growth.

See plans and prices
01

Location page architecture

The part most sites get wrong

One page per location that a person would actually read: the team, the stock, the catchment, the work done nearby. Templated pages with the town name swapped in are what triggers a manual review, and we do not build them.

  • One page per trading location
  • Genuinely local content, not swapped town names
  • Service and location intersections mapped
  • Internal linking from national to branch pages
  • Schema for each location and its opening hours
  • Consolidation of duplicate or dead location pages
02

Business Profiles

Every branch, kept current

Categories, services, attributes, hours, photos and the questions section, audited across every branch and kept up to date. It is unglamorous, and it is frequently the fastest win a multi-site business has.

  • Profile audit across every branch
  • Primary and secondary category selection
  • Services, products and attributes completed
  • Hours, holidays and special hours maintained
  • Photo and post cadence
  • Suspension and reinstatement handling
03

Citations and reviews

Consistency and evidence

Name, address and phone consistency across the directories that matter, plus a review workflow your branch managers can actually follow. Reviews are earned and answered, never bought or filtered.

  • NAP audit and correction
  • Trade and sector directory listings
  • Duplicate listing removal
  • Review request workflow by branch
  • Response templates for the difficult ones
  • No incentivised or gated reviews
04

Branch-level reporting

Averages hide problems

Every branch is reported on its own line, with brand and non-brand demand separated. A national average will happily conceal one site losing a third of its enquiries.

  • Enquiries and calls by branch
  • Brand and non-brand demand split
  • Map pack and organic visibility separately
  • Catchment and travel-distance analysis
  • Underperforming branch flagged, with a reason
  • Same format every month

How the work runs

01

Audit

Every location page and profile reviewed, branch by branch.

02

Structure

Page architecture agreed before anything is written.

03

Clean-up

Duplicates removed, profiles completed, citations corrected.

04

Publish

Local content written and released with your team.

05

Report

Branch-level results, brand and non-brand kept apart.

Book the audit. Decide afterwards.

Forty pages, delivered as a document you keep.