Digital PR

Coverage built from your own data, in the press your buyers already read

Digital PR is how a business earns links it could never buy safely. We build stories out of the numbers you already hold, pitch them to named journalists in the UK and international trade and national press, and list every placement with its URL and date. No marketplaces, and no payment for coverage.

See plans and prices
01

Story development

From data you already hold

The survey nobody analysed, the sales figures that show a market shifting, the thing your engineers know that a journalist does not. We find the angle in your own business before we look anywhere else.

  • Data audit across your business
  • Angle development and testing
  • Original research and surveys where needed
  • Statistical review before publication
  • Assets prepared for reuse by press
  • Every claim traceable to a source
02

Outreach

Named journalists, by hand

Pitches go to individual journalists who cover the beat, written for the publication they write for. No bulk sending, no scraped lists, and no follow-up that would embarrass you.

  • Targeted UK and international trade press
  • Pitches written per publication
  • Relationships kept warm between campaigns
  • Embargoed launches where they fit
  • Reactive commentary and newsjacking
  • No mass mailing, ever
03

Spokesperson positioning

Your people, quoted

Journalists quote people, not brands. We prepare your spokespeople, write the quotes with them, and build the profile that makes the next placement easier to earn than the last one.

  • Spokesperson selection and briefing
  • Quote development and approval
  • Commentary programme by topic
  • Author and profile pages that rank
  • Conference and award submissions
  • Media training notes where useful
04

Reporting and reclamation

Nothing lost, nothing inflated

Every placement is listed with its URL, date and referring domain, and mentions without a link are chased. The coverage document is yours and stays live rather than being rebuilt each month.

  • Live coverage document, shared with you
  • URL, date and domain for every placement
  • Unlinked mention reclamation
  • Syndicated pick-up tracked
  • Link survival monitored after launch
  • No estimated reach figures

How the work runs

01

Data

Your own numbers reviewed for a story worth telling.

02

Angle

Agreed with you and checked before anyone is pitched.

03

Pitch

Named journalists, written per publication, sent by hand.

04

Place

Coverage secured, links checked, spokespeople credited.

05

Report

Listed by URL and date in the monthly document.

Book the audit. Decide afterwards.

Forty pages, delivered as a document you keep.