Technical SEO
Technical work is the part of SEO nobody sees until it goes wrong. We read the crawl and the server logs, fix what stops Google reaching the pages that sell, and cover migrations before the release rather than after it. Every finding becomes a ticket in the format your development team already uses.
Week one
A full crawl of the site alongside the raw server logs, so we can see what Googlebot actually requests rather than what a tool assumes. That is where the wasted crawl budget, the orphan pages and the quietly broken templates turn up.
Where most sites leak
Faceted navigation, session parameters, paginated archives and staging leftovers all put pages into the index that should never have been there. We decide, page type by page type, what belongs in the index and enforce it.
Measured on real users
We work from field data, not a lab score, and we hand your developers a short list of changes that actually move LCP and CLS. If the honest answer is that the theme or the platform is the problem, we say so in writing.
Booked before the release
Most of the traffic losses we are asked to rescue began with a migration nobody mapped. We write the redirect map, test it on staging, and sit in the release call so problems are caught on the day rather than in the next report.
Site and logs read together, before anything is recommended.
Faults ranked by what they cost in traffic and enquiries.
Written for your developers, in their tracker, with acceptance criteria.
Released with the team, checked on staging and again on live.
Re-crawled and re-measured, and reported in the monthly document.
Forty pages, delivered as a document you keep.
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